Bifrost Talks - The New Rules for Pricing
Join Nordic Innovation House - Silicon Valley and Per Sjöfors from Atenga Insights for a webinar on the new rules for pricing
Date and time
Location
Online
About this event
This webinar will cover the following topics and include several exercises to help you in your quest to price your services or products "right".
- Why pricing has the highest leverage on profits.
- How we humans make our buying decisions, and how the seller can increasing customers' willingness to pay.
- How to measure the customer perceived value of a product or service, and to translate it at the right price.
- How the seller can influence the buyer's willingness to pay and buy, leading to higher sales at higher prices.
- How the current pandemic may have altered the decision landscape and how that may influence how companies market, sell. and price their product or service.
- The presentation is built on case studies and not theories.
Most important, attendants will learn tips and techniques that can be implemented already the same day, and that drives higher sales volume at higher prices.
Sign up today in order to recieve a webinar link the day before the webinar. We look forward e-seeing you soon!
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BIFROST TALKS - Is a series of short, practical and hands on webinars hosted by Nordic Innovation House - Silicon Valley together with our partners, with a purpose to provide you with guidance in how to find ways to cope and succeed in the current situation.
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Presenter
Per Sjöfors, Founder of Atenga Insights.
Pricing has always been an interest-area for Per. As a serial entrepreneur, running companies in Europe and the US, he did pricing experiments. Some of these worked spectacularly well, some did not work at all. As a result, Per founded Atenga out of his frustration that what business schools teach about pricing is too abstract, too academic for a business executive to act on. Likewise, with books about pricing. Consequently, he set out to make pricing practical and actionable. "Pricing for business people." Since then, he has been at the forefront as a thought leader in everything pricing and he is a sought-after speaker for a variety of conferences and business circuits.
Per appears regularly on business radio shows and gets quoted regularly in the financial press, including Forbes, Fortune Magazine, Inc. Magazine, The Street, Industry Week, Business Insider, and the Financial Times.